The Instagram influencers hired to rehabilitate Saudi Arabia's image

Social media stars have been taking paid trips to the kingdom and posting lavish praise in return – avoiding its troubling human rights record.

A year on from the brutal murder of journalist Jamal Khashoggi, the kingdom of Saudi Arabia is using social media influencers, including some Australians, to repair its damaged image.

On Instagram, blonde, blue-eyed women wearing abayas in the dusty landscape beckon millions of followers to rethink their perception of Saudi Arabia.

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